Nicki Schroeder, Co-Founder, and CMO of High Road Craft Ice Cream, one of the nation’s largest and fastest-growing craft ice cream manufacturers in the US. They produce ice cream for some of the largest retailers including SAMS club and many more under their private label. Nicki runs the business along with her husband, Keith, and together they manage over 50 employees at their production facility in Marietta, Georgia
In this episode we take a look at how Nicki and her husband managed to start an Ice Cream company from the ground up, some of the challenges they faced, and how they managed to overcome obstacles as business partners, but also as husband and wife.
01:00 - How did you get into the ice cream business?
03:17 - How long did you know Keith prior to him coming up with this business plan?
18:04 - What were some of the biggest challenges you had?
24:22 - Did you have to build up your self-esteem as you grew up?
28:19 - What is a tough decision that you have had to make?