Trust Me, I’m Lying

Katie Couric claims she gets many story ideas from her Twitter followers, which means that getting a few tweets out of the seven hundred or so people she follows is all it takes to get a shot at the nightly national news. It’s a simple illusion: Create the perception that the meme already exists and… Continue reading

Perennial Seller: The Art of Making and Marketing Work That Lasts

Though I suspect that’s not why most creatives fall far short of making work that lasts for even ten minutes, let alone ten years. The truth is that they never give themselves a real shot at it. They fail because, strategically, they never had a chance. Not when almost every incentive, every example, every how-to… Continue reading